Shopping Mate - 3D Animation

What do you do, when you have a great idea but nothing tangible to show to others? You do as "Lolk Product Development" and get a 3D animation
produced, which has given their new invention - the Shopping Mate - a strong visual form.

A new Concept

The Shopping Mate is a concept within shopping carts. It is invented by a Danish inventor, Poul Ravnborg and further developed in cooperation with Lolk Product Development. The new shopping cart eases the transportation of heavy groceries and reduces the number of heavy lifts when shopping.

The inventor and Lolk Product Development wanted to sell the fully developed concept to a producer. But since the idea was difficult to show interested producer, Lolk Product Development asked ProShop Europe to produce an illustrative animation of the Shopping Mate in use.

According to Søren Lolk, managing director of Lolk Product Development, the animation has been a pivotal element in the sale of the concept.
Poul Ravnborg and Søren Lolk expect that the production of Shopping Mate will start at the beginning of 2010.